Win Big with These Top Olympics Marketing Strategies

August 29 , 2024 Posted by Admin

The Olympics are gone and can (and is) be a great chance for app developers to get a lot of new users from around the world. During the last Olympics, the number of video apps installed rose 84% over the normal time of the year a week before the games began and another 58% a few days into the event. It also moves up by 26% in the U.S. and 39% in Australia and New Zealand for people to download gambling and sports betting apps.

These higher levels of involvement are just one example of how to use marketing during the Olympics for a wide range of app categories, not just sports-related ones. We’ll look at three marketing strategies that will carry the torch and help you captivate audiences, and get them involved on this live moment.

Strategy 01: Go for AI and ML for Clever Campaigns

Of course, everyone already knows that AI and ML are changing how mobile marketing is done. For instance, the large amounts of data that these technologies can intake make targeting more accurate and efficient, and they also help campaigns work better.

Here are a few ways that these algorithms helpful in different fields to make ads and features in apps for the Olympics even better:

• Inclusion: Real-time captioning helps people who have trouble hearing be more included. In the same way, apps like SPICA help people who are blind or have low vision by making videos more interactive and adding sound effects and descriptions.

• Voice-to-text AI is useful with geotargeting to show ads to people who are likely to be in places with a lot of foot traffic, like bars or Stade de France. Because of this, these users will probably hear much noise, so they will watch video ads without music.

• Visual search is like when you’re watching a movie and can’t place an actor to search for them by name. Images allow users to look for or filter information about an event or athlete.

• Augmented reality: In the same way that Pokémon G.O. lets users explore a mixed reality, this technology enables people to use shopping apps to try on clothes that their favorite athlete wears.

• Creative variation: You can easily change the factors in your ad to make it more relevant to users. As an example, you could use retargeting to show ads in your health app that tell users to “train like an Olympian” or “go for gold this week” based on the goals they’ve set in the app.

Strategy 02: Use Geotargeting for Relevancy

Geotargeting lets you create personalized and relevant ads for people in a cparticulararea. It can target people who are going to Paris to watch the Olympics in person. You can also use geotargeting to reach people who haven’t travelled but want to watch the events or are interested in sports in general. For example, you could use exercise, streaming, athletic shopping apps, etc.

To give you an idea of what this might look like, here are some examples:

• “Welcome to [Name of Airport]!” say the push notifications from the finance app (Geo: Airport). If you turn on travel settings, our Olympic partners will only give you special deals briefly.

• “Going to Paris for the Olympics? Check out this travel app ad (Geo: Airport)!” Check out our all-star trip plan to get the most out of your trip!”

• The gaming app’s push notification said when it saw the Paris icon, “Find hidden Olympic treasures at [Paris Landmark].” If you can collect all of them, you can win special prizes inside the game.

• Have this Shopping app ad or push message (Geo: real-world store). There is a store called [Name] not far away. Come by to buy unique Olympics gear!”

• Get this Fitness app ad (Geo: Gym). “Our “Train like an Olympian” workout package will help you get the most out of your gym time.” Do your best and train like a winner!”

These methods can attract many new users and attention, but consider how you will retain them and what their lifetime value (LTV) be. In the end, the smart marketing is an investment that pays-off with time.

When you look at metrics for long-term value, you will see that iOS users have better LTV than Android users. Even though it can be hard to track iOS campaigns and work with SKAN or SKAdNetwork (and AdAttributionKit!), and because of data privacy laws that make geotargeting hard. Using this high-engagement time to find iOS users and invest into keeping them will pay off. With SKAN 4’s (fourth version of Apple’s SKAdNetwork) conversion windows two and three and their related post backs, you can now measure LTV up to day 35, as long as your conversion values are set up perfect.

Take a look at a picture of iOS user LTV to understand what’s going on.

Finally, go after iOS people! Even though the number of people opting into App Tracking Transparency (ATT) is increasing, opt-ins should not be ignored. To confirm your geotargeting plan for the Olympics works perfectly, you must immediately start improving your opt-in process.

Strategy 03: Excels Cross-Device Marketing to Capture People to Watch the Olympics on CTV

In May 2024, a study of French people found that 95% wanted to watch the Olympics live on TV, but only 19% wanted to do so on their phones. It was the 2021 Olympics in Tokyo. 37% of people watched on a smart T.V. or CTV, and 27% watched on their phone. More and more people are getting connected to T.V. (CTV), so cross-device marketing will be critical for campaigns to do well during the Olympics.

CTV has shown over and over that it is a performance station. So, don’t just think about brand marketing. Check out the new ways CTV can market itself, such as shoppable pause screen ads, relevant ads, and even shoppable livestreams. Imagine putting up a T.V. ad for free food delivery to people in the area of Olympic winners after their neighbourhood athlete wins the gold. You could also buy the Olympics cap you see on a video to wear at home.

More Than Just User Acquisition with Prediction Analytics

Don’t forget to think about what comes after getting a new user. Plan to use predictive analytics to sort newly acquired people into groups as part of your Olympics strategy. Sort these users into groups based on their longer-tail LTV or the number of times they are likely to buy and then leave. Then, use that information to target your retention or re-engagement efforts. Set goals properly.

App Development Pros is your partner for next-generation measurement tools that will make tracking campaigns from acquisition to retention easier. By using incrementality testing, media mix modelling (MMM), standard attribution, and audience segmentation, you can learn more about how people act and guess what will happen.

Mobile app developers have a unique chance to connect with people worldwide during the Summer Games. You can make a dynamic and effective strategy that gets people excited about the games by using geotargeting, A.I./machine learning, and CTV marketing. If you use these successful strategies in your campaign, you will have a good chance of getting the gold medal.

Request a demo to learn more about how to maximize your efforts with next-generation measurement tools.